Starbucks Coffee Company: Transformation and Renewal
1. Look at the 7 "Big Moves" Starbucks undertook as parts of its transformation.
2. Who are the stakeholders (there may be more than one) for each move?
3. Why are these stakeholders important to the company?
4. Pick one internal challenge that affected Howard Schultz's planned transformation of Starbucks.
5. How did the company overcome this?
6. Pick one external challenge that affected the transformation.
7. How did the company overcome this?
Based on the case and your textbook, how would you characterize Howard Schultz's leadership style? Is it effective? Why/why not?
Attachment:- Case-Starbucks_Coffee_Company.rar