Baldwin is one of the best companies in this industry that has the highest ROA, ROE, and ROS; and it also has the highest cumulative profit around 250 million dollars and around 70 million profit(Appendix A). Baldwin picked Differentiator with Product Lifecycle Focus as their development strategy, which "concentrates on the High End, Traditional and Low End segments with high standard of quality"(Capstone).
Why choose Differentiator with Product Lifecycle Focus Strategy?