1. Baldwin Inc., the advertising agency for Pupco Dog Food, has determined that the company needs to increase sales in rural areas. The task of reaching consumers in rural communities must be calculated into the advertising budget. This part of the budget is known as the
A. media plan. C. build-up analysis.
B. purchase intent. D. situation approach.
2. A telephone-survey caller asks Jane to identify a paper towel brand. Jane names “Boundless.” This is known as
A. trial usage.
B. purchase intent.
C. top-of-the-mind awareness.
D. repeat purchase.