Assignment Brief-
BabyRun.ie has just registered its domain and is planning a website to sell baby buggies designed specifically for running for parents who wants to stay active and fit without missing time with their babies and/or face childcare costs. Their target audience is women aged 25-35 in Ireland only. BabyRun.ie have commissioned you as an e Marketing specialist to develop a profitable e Marketing campaign with the emphasis on the website and social media which will reach, have impact and ultimately convert their target audience to buy the buggies. Their target is to achieve €600,000 sales by Dec 2017.
The e-Marketing plan will follow the SOSTAC framework covered in class and will including the following sections:
An alternative framework is acceptable provided learning outcomes are covered.
Attachment:- Assignment.rar