1. If four advertisers bid the amounts shown below, which advertiser will pay the most per click?
$3.48 CPM
$2.50 CPM
$2.06 CPC with a CTR of 0.2%
$3.00 CPC with a CTR of 0.1%
2. Ayisha has recently been on the Internet looking for a wedding gown. She is now on the Internet looking for camping supplies she will need for an upcoming trip. She notices display ads for wedding gowns on the camping-related sites. These advertisers are using
keyword targeting
placement targeting
interest targeting
topic targetin