Marketers need to decide the best possible way to get the message about their products to those consumers who would be interested in making a purchase. Advertising is one of the most popular methods for companies to use to deliver their product messages. However, not only must the marketing communications manager decide where to advertise but also how to communicate that message. There are four primary objectives that marketers wish to accomplish with advertising. Awareness Comprehension Conviction Ordering Discuss how Internet advertising can be used to accomplish these four objectives.