The following grey-highlighted part is another student's work, just for reference. No directly copy,recompose is accepted.
Strength
-layer range of sales with mall bath manufacturing plan
-immediate purchase and take home advantage
Opportunities
-Variety of products from Etsy market place increases range of sales at Macy's
-Bring more socially and environmentally oriented brands into mass retail market
-Attract new demographic to Macy's of conciionioius buyer
-Visual appeal of garmnets will maintain demographics of consitant Macy's consumer
Threat
-Consumers develops ideal of lost handcrafted essence established on Etsy site
-Online competitors build stronger(handmade at Amazon) handcrafted presence
-Competitors offer unique "one-of -a kind" products
Below is all my works
Pros:
• It has been est. for 11 years;
• Personal and artisanal;
• Unique way: Etsy want to be the explorer of a new merchandise method, which is humanizing each piece of the supply chain, including manufacturing.
• Etsy needs its seller to show "authorship" over an item's design and development and the company allows manufactured goods to be
sold on the site for more than two years. Etsy also introduced "Etsy manufacturing" program to help sellers connect with approved factories.
• Sell Etsy products at retailers such as Whole Foods Market and children's furniture seller Land of Nod; One physical store at Macy's
flagship store in NYC (Macy's has agreed to pay Etsy sellers 50% profit margins).
• Etsy reorganized a subsidiary in Ireland that is a country carries low corporate tax rate.
Cons:
• 1)A bigger market isn't a better market. Big popularity isn't good for shoppers.
• 2) New hobbyist sellers often price their products way too low for clicks.
• 3)Be short of Men's Market(product line for men)
• 4) Lacking in Marketing Focal point
• 5) lacking in worldwide brand recognition
• 6) Etsy needs casual crafters to keep paying the 20-cent listing fees and, if any of the items sell, the 3.5 percent transaction fees and any additional payment processing fees. (See "She's Making Jewelry Now.") Etsy doesn't disclose its finances, but it facilitated $1.35 billion in sales in 2013, which adds up to more than $47 million in transaction fees, not counting listing or payment processing fees.
Need to beadded:Etsy/Macy is Eco friendly company or not? Non-profit?
Attachment:- swot_analysis_table.rar