Assignment:
Q1. Devise an attitude survey for a set of competing automobiles. Identify areas of competitive advantage or disadvantage for each model you include.
Q2. Why would a marketer consider saying negative things about her product? When is this strategy feasible? Can you find examples of it?
Q3. Contrast the hierarchies of effects. How should marketers take these different situations into account when they choose their marketing mix?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.