Q1. Differentiate between the structured and unstructured questionnaire. Discuss their relative merits and demerits.
Q2. Why do we need information? Write down the basic characteristics of meaningful information?
Q3. Why is attitude measurement important in Marketing Research? Explain the two commonly used scales for attitude measurement.
Q4. What is a sampling design? Discuss any two probability sampling methods.
Q5. Illustrate the basic difference between the market research and marketing research? Explain the different stages in the marketing research process.
Q6. State the different types of research designs. Elaborate the exploratory research design and the descriptive research design.