Attempts for cost leadership if not what will be their

Question

Competitive Advantage

Attempts for cost leadership? If not what will be their major reasons for Southwest Airlines

Attempts for product differentiation? If not what will be major reasons? What product differentiation would you suggest to them for Southwest Airlines

Any attempts to focus on niche markets? If not what will be major reasons for Southwest Airlines

Any attempts for quick response for Southwest Airlines

Any attempts for internal – in house – product developments for Southwest Airlines

Any attempts for concentric diversification for Southwest Airlines

Any attempts for conglomerate diversification for Southwest Airlines

Any attempts for vertical integration for Southwest Airlines

Any attempts for horizontal integration for Southwest Airlines

Any attempts for flexibility for Southwest Airlines