Questions:
1.At what stage of its product life cycle is google glass?
2.What was the go-to-market startegy for google glass, and how successgul has it been thus far?
3.How is the product diffusing?At what stage is it in the diffusion curve?Explain your answer.
4.Using the diffusion of innovation theory,assess how quickly google glass will diffuse based on its relative advantage,compatibility,observability and trialability.
Attachment:- study_case_google.rar