Asw publishing inc a small publisher of college textbooks


The solution was not listed for the following question: Quantitative Methods for Business 12e, Anderson, Sweeney, Williams.

ASW Publishing, Inc., a small publisher of college textbooks, must make a decision regarding which books to publish next year. The books under consideration are listed in the following table, along with the projected three-year sales expected from each book:

Book Subject               Type of Book                Projected Sales (1000s)

Business calculus          New                              20

Finite mathematics        Revision                       30

General statistics           New                              15

Mathematical statistics New                              10

Business statistics        Revision                       25

Finance                         New                              18

Financial accounting      New                              25

Managerial accounting Revision                       50

English literature            New                              20

German                         New                              30

The books listed as revisions are texts that ASW already has under contract; these texts are being considered for publication as new editions. The books that are listed as new have been reviewed by the company, but contracts have not yet been signed.

Three individuals in the company can be assigned to these projects, all of whom have varying amounts of time available; John has 60 days available, and Susan and Monica both have 40 days available. The days required by each person to complete each project are shown in the following table. For instance, if the business calculus book is published, it will require 30 days of John’s time and 40 days of Susan’s time. An “X” indicates that the person will not be used on the project. Note that at least two staff members will be assigned to each project except the finance book.

Book Subject               John    Susan Monica

Business calculus          30         40         X

Finite mathematics        16         24         X

General statistics           24         X          30

Mathematical statistics 20         X          24

Business statistics        10         X          16

Finance                         X          X          14

Financial accounting      X          24         26

Managerial accounting X          28         30

English literature            40         34         30

German                         X          50         36

ASW will not publish more than two statistics books or more than one accounting text in a single year. In addition, management decided that one of the mathematics books (business calculus or finite math) must be published, but not both.

1. If it would be advantageous to do so, Susan can be moved off another project to allow her to work 12 more days.

2. If it would be advantageous to do so, Monica can also be made available for another 10 days.

3. If one or more of the revisions could be postponed for another year, should they be? Clearly the company will risk losing market share by postponing a revision.

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