Assuming that you are a manufacturing company that make a medical device to measure a heart rate and blood pressure. You are looking for an opportunity to export your product. Answer the following questions:
Market Entry
1. What is your entry strategy?
2. What type of partnerships will you have?
3. What alternatives to entry strategies did you consider?
4. What are the risks and rewards?
5. Discuss companies that are similar and what they do
Operations and Procurement Strategy
1. What is your procurement strategy?
2. In-source/out-source?
3. Where is your product sourced from?
4. Explain the customization process and where should it be done?
5. What terms of sale; INCO terms
6. Explain your inventory strategy
7. How will customer service be set-up?
8. What other risks and liabilities exist and what can be done to mitigate them?