Assume you have been tasked with writing a brief memo to


Assume you have been tasked with writing a brief memo to your staff about issues concerning computer usage. Computer logs show that an excessive amount of time is being spent sending personal e-mails, surfing the internet, and vising social networking sites. Composing the same memo twice, (1) use the "health and hope" approach and (2) use the "betrayal and revenge" emotional group. What are the risks of word choice in e-mail? How can e-mail be misinterpreted? How can you use language to reach a specific audience, i.e., women over 60?

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Operation Management: Assume you have been tasked with writing a brief memo to
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