CASE STUDY INSTRUCTIONS
Complete a case study ofUnited Parcel Service (UPS)
A formal, in-depth case study analysis requires you to utilize the entire strategic management process.
Assume you are part of a consulting team asked by UPS to analyze its external/internal environment and make strategic recommendations.
Part 1 of the case study must include these components:
A total of 5 pages, cover page and a references page are not included; the document must follow current APA guidelines for citations include page number.
Case study deliverables in Part 1 (text must follow this order with current APA-level headings for each component):
1. Executive Summary
2. Existing mission, objectives, and strategies
3. Analysis of the firm's existing business model
4. SWOT Analysis (comes from researching the firm, industry, and competitors). It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects.
Once the SWOT Analysis is created, construct the SWOT Bivariate Strategy Matrix.Deliverables for this section include:
a. SWOT Analysis
b. Internal Factor Evaluation (IFE) Matrix
c. External Factor Evaluation (EFE) Matrix
d. SWOT Bivariate Strategy Matrix
Thoroughly research the external factors of demand (PESTEL in Rothaermel's language) and explicate the key findings within the text portion of the case. Make sure you use the Summons database and research the firm within the WSJ, Fortune, The Economist etc.
Avoid copy and paste as plagiarism will NOT be tolerated, I will grade your document "0" and refer you to the Head of the Department