1- Assume you are going to open a new store selling fitness products. Describe it. Who are your competitors? What would you do to monitor your competitors' action? Who are your customers? What are you going to do to appeal to them? What are your social responsibilities, and how will you meet them?
2- In which generational cohort do you belong? What about your parents? How do you approach buying a computer differently than your parents would? What about buying an outfit to wear to a party? How can firms use their knowledge of generational cohorts to market their products and services better?