Solved: Assume you are a textbook salesperson trying to obtain a, Business Management

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Assume you are a textbook salesperson trying to obtain a

Intro to sales

Assume you are a textbook salesperson trying to obtain a new account, XYZ University. Your potential buyer is known to be blunt and abrasive with all salespeople and seemingly resists change. Gaining this new account has a huge upside. Using your insights from the text and class.

How would you approach this customer?

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