Microsoft is going to sell a Student version of Office (excluding Access and Outlook) and a full version of Office.
Assume there are three market segments whose size and valuations for each version of Office are given in the following table. What price for each version of Office can maximize Microsoft's revenue.
|
Segment
|
Student Version
|
Full Version
|
Size
|
|
Students
|
110
|
160
|
20%
|
|
Individuals (nonstudent)
|
170
|
300
|
40%
|
|
Business
|
240
|
500
|
40%
|