Assume the role of an entrepreneur of an organisation that sells goods or services to the public. You would like to expand without the capital costs of establishing additional retail outlets and hay have decided to explore the possibility of expanding by franchising. Provide a brief description of the business and set out a proposed strategy for establishing a franchise system for that business. Based on the literature about franchising, address the following issues in your proposed franchising system: • The major factors to consider when embarking on the franchise mode of distribution • The strategies that you will be planning with respect to the following aspects of the franchise relationship: finances, promotion and relationship dynamics.. • How should potential conflicts between the franchisor and the franchisees be minimised when the franchise system is set up and how could unexpected conflicts be handled if they do arise later?