Assume the role of a firm trying to negotiate a lower transportation cost from your carrier for a new product. The carrier has proposed a transportation rate based on other products that they have shipped. You are convinced that these rates are too high.
A) What steps did you take (or should have you taken) over the past year with this carrier to prepare and help facilitate this discussion about rates?
B) Prepare a set of arguments designed to convince the carrier to give you a lower rate. In other words, identify the characteristics of your product and/or shipment that would make it easier and/or cheaper to transport when compared to the “average shipment” of similar products.