Molly’s Monopoly
Assume the coffee shop Molly wishes to purchase is a monopoly. Her costs are still the same, but now the entire market structure has changed. Consider how this change in market structure will affect Molly and her business operations. In your analysis, please address the following key points. Remember you do not need to do actual calculations, but rather address each topic with ideas for consideration based on your reading and research. Be sure to cite in text when necessary and provide a Reference page all in APA format. The analysis should be approximately 1-2 pages.
Topics:
Profit maximization techniques for monopoly
Market power
Market failure due to pricing
Advertising
Other important considerations