Assume that you work in the healthcare marketing activities


Assume that you work in the healthcare marketing activities of your institution (select your organization from one of the entities listed below). The CEO of the organization called you in and asked you to conduct a market research on a specific topic. You are free to select the topic (please be creative but realistic in generating a topic of research wanted by your employer). Please write a detailed report about the topic on which the research is deemed necessary by the employer and then generate a 25 question survey that you will conduct to find information.

Here is the list of entities located in any country in Europe or Asia (one per student):

Public health agency for profit hospital

Physical Therapy services provider

Alternative medicine practice Maternity care providing hospitals

Home health agency Pediatric care provider Medical tourism agency Medical transcriptionists

Some students may have similar topics, however similarity is reports is not acceptable.

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Marketing Management: Assume that you work in the healthcare marketing activities
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