Assume that you are the newly appointed promotions manager, Marketing Management

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Assume that you are the newly appointed promotions manager

Assume that you are the newly appointed Promotions Manager for Anheuser-Busch. To quickly bring you up to speed on your product, your VP of Marketing has asked you to prepare a short report that answers the following question:

What should be the promotional mix AND the advertising mix for Anheuser-Busch?

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Marketing Management: Assume that you are the newly appointed promotions manager

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Marketing Management: Assume that you are the newly appointed promotions manager

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