Assume that the price elasticity of demand for movie theatres is -0.85 during all evening shows but for all afternoon shows the price elasticity of demand is -2.28. For the theater to maximize total revenue, it should..... Explain why.
a. charge the same price for both shows, holding other things constants.
b. charge a higher price for the evening shows, and lower price for the evening shows, holding other things constant.
c. charge a lower price for the afternoon shows and higher price for the evening shows, holding other things constant
d. need more information.
EXPLAIN WHY.