Assume a healthcare organization is analyzing a capital investment project with greater risk than that of the organization’s average project. Which of the following cost of capital alternatives would be most appropriate for analyzing the project’s net present value?
a) The corporate cost of capital
b) The rate of return available on a standard savings account because it is known with certainty
c) The expected rate of inflation
d) The rate of return available on a money market fund in which the firm invests its short-term cash reserves
e) The rate of return available on an alternative investment opportunity of similar risk to the project being considered