Association between various brands in a company portfolio


Question: Brand architecture refers to the nature of association between various brands in a company's portfolio. House of brands includes brands within a company's portfolio that do not have a clear link to the parent company, e.g., Pampers has no clear link with P&G which is the parent company. On the other hand, a branded house includes brands in the portfolio that have a clear link with the parent company, e.g., all of Samsung's electronic items are sold under the Samsung brand. Given this information, please evaluate the following statement - Brita, Burts Bees and Green Works all are part of the Clorox's House of Brands architecture. Group of answer choices True False

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Marketing Management: Association between various brands in a company portfolio
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