Assignment: Case Study - Fashion Channel
Review the Fashion Channel case study. Without performing the detailed quantitative analysis required to support a final managerial decision, write a 4-5 page paper in which you,
What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership?
What does the FC need to do to maintain its partnerships with customers (cable companies, advertisers) and therefore keep revenues high?
Discuss the pros and cons of the segmentation options for the FC. How do the pro options support the new goals of the FC?