Assignment 1 (750 words) 20 20 12 August 2013
Choose an organisation that you have some basic familiarity with. It could be the organisation you are currently working for or one you have had a lot of experience with for example.
The strategic positioning of your chosen organisation is a central issue for its senior managers. As you know from your readings, strategic positioning has two important themes: strategic potential and organisational ambitions (page 46 of your text - 9th edition).
You are asked by the management to do an analysis of that organisation's current strategic potential. But before you can undertake that task, you are required to write a paper that provides some background for such an analysis.
Hence for assignment 1, you are required to:
Identify the sort of information you believe to be essential and relevant to the analysis and then critically discuss what you think are the appropriate tools of analysis that would deliver the information fundamental to such an analysis.