Assignment Task: Please help with Assessment of digital properties of HUDSON'S BAY
1. Assess both quantitatively and qualitatively the current digital landscape of "owned" properties. Evaluate the website experience and all social channels and provide detailed thoughts on how well each follows best practices and where gaps may exist.
2. Compare how your organization's digital presence compares to the competition (pick one major competitor).
- Included in this analysis you would look at SEM activity such as SEO, and paid media, website, social media, reviews
- Compare brand voice for your brand and for the competition
- Identify top 3 major differences/things that stand out when comparing current brand presence between the organizations
3. Do some light social listening, describe what people are talking about the brand right now (timeframe is last month).
- Identify topics being discussed for your brand
- Identify topics being discussed for the competition