Business model canvas approach can provide researchers with a framework for assessing the feasibility of a businesses’ design.
The Task:
In your lectures and tutorials you have seen numerous examples of share economy businesses. Using one real world business1 as a case study discuss how the business model canvas approach can provide researchers with a framework for assessing the feasibility of a businesses’ design.
Unique characteristic when applied to the BMC. That is that in contrast to many mainstream businesses share economy businesses actually have two market segments (the owner and the end consumer). Understanding the ways that businesses will structure their offerings to appeal to both these groups is an important outcome from this essay.
In preparing your response, you should:
a. justify the statements you are making by referring to sources of information you have independently researched;
b. provide examples to support your points;
c. refer to at least ten sources from valid and reputable published literature (n.b. this does not just have to be academic literature);
d. present your references using the Harvard system of referencing;
e. limit your response to 1000 words – not including references (give or take 10%). The ability to present your point of view within a prescribed number of words is an important skill which will be assessed in this task; and,
f. edit your work prior to submitting it to ensure it is written with accurate grammatical structure, spelling and punctuation.
You must submit your final work through Turnitin on UTS Online by April 17. Work will be assessed according to the criteria summarised in Table 1 (pto).
Some Suggested Readings
Business model canvas:
https://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf https://www.businessmodelgeneration.com/canvas/bmc