Assignment:
Create the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:
1. Define your company's target market.
2. Assess your company's market competition.
o Use the factors listed in the course text graphic (Assess the Competition) to assess your company's market competition.
o Defend your strategy to successfully compete against market leaders in your segment.
3. Clarify your company's message using the information provided on the worksheet in the text
4. Identify the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.