Assess two ways in which the global marketing manager, Operation Management

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Assess two ways in which the global marketing manager

Problem

Assess two ways in which the Global Marketing Manager of a major fast food chain can use both public relations and advertising to counter negative publicity surrounding its use of trans-fat within the production of several popular menu items.

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Operation Management: Assess two ways in which the global marketing manager

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Operation Management: Assess two ways in which the global marketing manager

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