B2B adoption of the Internet: Inspirational Cosmetics.
Assess the stage of the Internet adoption for - Multichemical; - Inspirational Cosmetics (IC). - The organic growers (suppliers).
Explain which factor and variables, Henrik Bjornesson is most likely to consider when deciding how to achieve the business goals set by Rosemary Dulwich, the CEO of Inspirational Cosmetics.
Consider the likely stage of adoption of the suppliers of organic produce and suggest ways in which Inspirational Cosmetics might develop its use of the Internet with these suppliers.