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Assess the importance of the ries and trouts product ladder

Product Ladder and Hierarchy of Needs

Assess the importance of the Ries and Trout's Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization

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Business Management: Assess the importance of the ries and trouts product ladder

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