Assignment:
The purpose of this Partis for students to introduce a firm for analysis in their research paper. This Partrequires students to provide an overview of the firm, which will lay the groundwork for their analysis. Students will provide a history of the firm as well as current information about its goods/services and areas of operation. This Partwill also ensure that students are familiar with APA formatting for in-text citations and reference lists.
Prompt: Submit a draft of the introduction (Section I) of your research paper for your selected firm, which was approved by your instructor in Module One. Include all critical elements listed below. You will detail the purpose of the paper, summarize the history of the firm, and provide an overview of the firm.
Specifically the following critical elements must be addressed:
I. Introduction
In Module One, you worked with your instructor to choose a firm that matches the following criteria: a publicly traded company operating in the U.S. market that is currently in business. Write a one- to two-page paper that includes the following elements for your chosen firm:
1. a) Outline the purpose of your final project research paper and explain how it will inform your conclusion.
2. b) Summarize the history of your chosen firm and provide an overview for what it does and what goods/services it sells.
Guidelines for Submission: Your paper must be submitted as a one- to two-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and sources cited in APA format
Part2
The purpose of this Partis for students to begin their firm analysis from a microeconomic perspective, applying concepts learned in Modules One, Two, and Three. Specifically, students will examine the supply and demand conditions for the goods or services the firm produces, paying special attention to how sales and product development have evolved over time. Students will then apply the elasticity concept to determine how the price elasticity of demand for the firm's goods or services would be categorized, and they will examine what that suggests for the firm's ability to increase or decrease prices.
Prompt: Submit a draft of the supply and demand conditions (Section II) and price elasticity of demand (Section III) of your research paper, including all critical elements listed below. You will analyze data on firm sales and in the market overall to identify trends and inform your recommendation for the firm's future actions. You will also use available data to determine the price elasticity for the goods or services your firm produces and explain the factors that influence consumers' reactions and the firm's pricing decisions.
Specifically the following critical elements must be addressed:
II. Explore the supply and demand conditions for your firm's product.
1. a) Evaluate trends in demand over time and explain their impact on the industry and the firm. You should consider including annual sales figures for
the product your firm sells.
2. b) Analyze information and data related to the demand and supply for your firm's product(s) to support your recommendation for the firm's
actions. Remember to include a graphical representation of the data and information used in your analysis.
III. Examine the price elasticity of demand for the product(s) your firm sells.
1. a) Analyze the available data and information, such as pricing and the availability of substitutes, and justify how you determine the price elasticity of demand for your firm's product.
2. b) Explain the factors that affect consumer responsiveness to price changes for this product, using the concept of price elasticity of demand as your guide.
3. c) Assess how the price elasticity of demand impacts the firm's pricing decisions and revenue growth.