1. Assess how, and to what extent, corporate social responsibility can be meshed with a corporation's obligation to maximize profits for its shareholders.
2. Then, assess the ethical nature of the company you selected. You may want to use the Ethical Weather Report on page 311 of your text.
3. Next, with regards to the issue you chose for the project, assess the impact on the chosen company and other stakeholders—including monetary, legal, and reputation-wise—of continuing the status quo versus addressing your issue via corporate policy.