Assess any database marketing strategy


Problem: You are the new Database Marketing Director for Nike, in charge of Database Strategy. In this new position, what would be your first task in order to properly assess any database marketing strategy?

A. select the hardware vendor

B. select the software vendor

C. develop user interfaces for product managers

D. Understand the marketing goals, objectives, and gather all usable data

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Marketing Management: Assess any database marketing strategy
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