Assess a market potential for a new product


Question: Describe two criteria used to assess a market's potential for a new product. Based on these criteria, what are the steps the managers of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product?

Solution Preview :

Prepared by a verified Expert
Other Management: Assess a market potential for a new product
Reference No:- TGS01995419

Now Priced at $20 (50% Discount)

Recommended (97%)

Rated (4.9/5)