As the CEO of PG Industries, you are hired at the pleasure of the Board of Directors, who in turn are elected by the shareholders. You are considering Project A which you are convinced will generate wealth for the company. However, financial analysts are not convinced. The company's investor relations director advises you that the stock price of the company will most likely decline if project A is undertaken due to the adverse reaction of the analysts. In the long term, however, the stock price should rise as the wealth from the project is generated. In the meantime, if the stock price declines further, PG Industries faces the unwanted possibility of being acquired by another company. As the CEO, you are paid the "big bucks" so what do you do?