As part of our discussion regarding "International Market Entry" there is relatively brief mention of the Transnational Firm, a term first introduced by professors Bartlett and Ghoshal in their book, Managing across Borders: The Transnational Solution. Question 3 has two parts. Q3. Part 1. What do you think of the pressures brought on transnational firms for issues like pollution? Is it ethical for political groups to target only those firms or is it done because targeting these firms is politically expedient? Are the concepts of political expedience and ethical business practice mutually exclusive? Part 2. Over 75 percent of FDI from transnational corporations goes to Asia (particularly China) but only approximately 1 percent of FDI goes to Africa. Is it appropriate to force transnational corporations to spread their investment more evenly to areas such as Africa?