As marketers we have less control over our brand messaging, Operation Management

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As marketers we have less control over our brand messaging

As marketers, we have less control over our brand messaging because of social media, correct? Think about it. All of our customers have unlimited online access to praise, or smear, our brand. That is a lot of power? How do marketers deal with this reality?

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Operation Management: As marketers we have less control over our brand messaging

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Operation Management: As marketers we have less control over our brand messaging

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