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As discussed in the chapter vals is one of the most popular

As discussed in the chapter, VALS is one of the most popular propretary segmentation tools used in marketing segmentation. Go to the VALS website (www.strategicbusinessinsights.com/vals/presurvey.shtml) and complete the free VALS survey. Please discribe the results as they apply to you personally. Do you agree with the survey results? Why or why not?

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Marketing Management: As discussed in the chapter vals is one of the most popular

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Marketing Management: As discussed in the chapter vals is one of the most popular

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