1 If I have a website that sells running shoes, I should map the keyword phrase "Asics Gel Kayano 20" to
the homepage
a category page
a sub-category page
a product page
2 As compared to fat head keyword phrases, long-tail keyword phrases typically
receive lower volume of searches
are longer (have more words)
are more plentiful (there are more of them)
all of the above
3 A brand new website should NOT choose target keyword phrases based on
relevance
traffic
competition
current ranking
4 Nowadays, search engines determine our website's quality based on
external links to our site
search engine users' behavior toward our webpages from the SERP (search engine results page)
spelling and grammar on our site
all of the above
5 Black hat SEO is any practice that is
no longer used by web developers
search engines frown upon
works
improves search engine rankings
6 SEO stands for
Site Experience Optimization
Search Engine Obligation
Site Enhancement Obligation
Search Engine Optimization
7 The title tag of a web page appears
at the top of the browser
on the SERP (search engine results page)
both a and b
none of the above
8 Which header tag is the largest?
Header 1 (‹h1›)
Header 2 (‹h2›)
Header 5 (‹h5›)
Header 7 (‹h7›)
9 My chosen keyword phrase for a page should make up __ to __ % of the page's content.
1, 1.5
3, 5
5, 10
10, 20
10 Alt text is
the text of a link
the text that appears if an image does not download from the server
both a and b
none of the above
11 We can influence our click-through rate on the SERP through
the title tag
the meta description
both a and b
none of the above
12 Ideally, we should never add content to our site.
True
False
13 A reliable way to increase our rankings is to create multiple copies of our site at different URLs.
True
False
14 Why does having too much advertising space damage our search rankings?
It diminishes the value of external links to our site.
Search engines consider a site with lots of advertising space to be lower quality.
both a and b
none of the above
15 If I think my website is being punished for engaging in black hat SEO tactics, I should
use less detectable black hat SEO tactics
choose new keywords to target
improve the site's XML sitemap
immediately fix any pages using these tactics