1. As an HCO manager, what are your personal professional responsibilities, and for what actions are you potentially liable? Does an HCO have responsibilities and potential liability, and if so, for what actions? What responsibilities and potential liability does the HCO have for negligence committed by its contractors or employees?
2. Identify a current promotional campaign that you believe is effective. Justify your choices with detailed examples of how the campaign addresses most or all of the stages of the AIDA model.