Questions:
QUESTION 1
Underline or highlight your True or False choice
The worldwide media reach versus the fragmentation of media and audiences is a linear contemporary trend?
True or False.
QUESTION 2
Apple products lead the cellular phone and tablet markets. Rethinking marketing implies that marketers in a firm control the market through its products?
True or False.
Each Multiple Choice Question is 2 points
QUESTION 3
Marketing driven by entrepreneurs fall within the following dimensions per Schindehutte, Morris, and Pitt (2008):
Proactive
Risk
Change
Pricing
Resource Leverage
Value-added
Customer intimacy
Innovation
Highlight a dimension(s) not INCLUDED in entrepreneurial marketing by the book authors.
Schindehutte, M., Morris, M.H., & Pitt, L.F. (2008). Rethinking Marketing: The Entrepreneurial Imperative (1st ed.). Upper Saddle River, NJ: Prentice Hall. Retrieved from the University of Phoenix eBook Collection database
QUESTION 4
Should aspersion be an immediate concern for small business entrepreneurs in comparison to unintended emersion?
Explain concisely your supported response.
QUESTION 5
Innovate or die! Could small business afford a mandate for creative destruction?
Explain concisely your supported response.
QUESTION 6
Anyone can have ideas! As an entrepreneur how do you know your idea is an opportunity?
Explain concisely your supported response.