Articulate the value proposition


A "business system", as defined by Georgetown University, is "a combination of people and automated applications organized to meet a particular set of business objectives. Describe a business system you use in your work environment. What is the business objective of the business system?

A companies "Business Model" serves to (1) articulate the value proposition, (2) identify a market segment, (3) define the structure of the firm's "value chain", (4) specify the revenue generation mechanisms, (5) describe the position of the firm within the value network, and (6) to formulate the competitive strategy.

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Operation Management: Articulate the value proposition
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