Articles- internationalization process of fast fashion


Article Discussion read the three academic articles as assignment for each. . discussion questions with your answers/ opinions and then. At least one question will be developed for an article.

Articles-

1. Internationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara

2. Evolution Patterns of Apparel Brands in Asian Countries: Propositions From an Analysis of the Apparel Industry in Korea and India

3. International Brand Management and Strategy: Apparel Market in China.

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