Question: Article "Social media: The new hybrid element of the promotion mix" -Author David Faulds download Article.pdf
Assignment Instructions:
Step 1: Read the assigned article posted this week (in required reading section), then write a report.
Step 2: Download and use this worksheet to complete the assignment here> Article Review Assignment Worksheet
Step 3: Write a report that lists and describes the following information:Provide Article Title: (1 point)
Provide Author or Authors Names: (1 point)
Provide Journal Title: (1 point)
Provide Year of Publication: (1 point)
- Describe Article Purpose: What was the purpose of the article? What topics were explained? (3 points)
- Describe Article Conclusions: What conclusions were drawn as a result of the findings? In other words, what is "known" about the topic?
- Describe Article Significance: What is the significance of this article? How can this information be used to inform professional practice? What are the main "take aways" for the reader?
- Describe Suggestions : List (with bullets) any suggestions the author provided noted in the article
- List Key Concepts (Search Terms): List the key concepts of the article.