Article review globalization and culture by radley, Marketing Management

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Article review globalization and culture by radley

Article Review: "Globalization and Culture" by Radley Balko. The PDF attached contains the article.

Additional Requirement

The Article is based on the Marketing and it is about whether or not globalization is resulting in exchange of different cultures around the world or just Americanization of the world. The article written by Radley Balko speaks about Globalization vs Americanization of the world with chain businesses such as Wal-Mart, McDonalds, Coca-Cola opening their businesses in third world countries in search of new markets.

Word limit 620

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Marketing Management: Article review globalization and culture by radley

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Marketing Management: Article review globalization and culture by radley

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