Article review, Article review, Graeff, T. R., & Harmon, S. (2002) ‘Collecting and using, Marketing Management

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Article review

Graeff, T. R., & Harmon, S. (2002) ‘Collecting and using personal data: consumers’ awareness and concerns’, Journal of Consumer Marketing, 19 (4/5), pp. 302–318 Assess the authors’ finding in regards to consumer attitudes about personal information and purchase behaviours. Synthesise the information presented regarding variance among demographic market segments and internet purchases.

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